大时代,小批量:中国元器件电商如何弯道超车?-唯样商城

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大时代,小批量:中国元器件电商如何弯道超车?

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一、2019半导体市场现况

2019久久乐免费v视频JINNIANLAI,SUIZHEBANDAOTIXINGYEDEKUAISUFAZHAN,GELEIXINXINGJISHUYIJIYINGYONGCHANGJINGBUDUANKUOZHAN,BANDAOTIDESHICHANGXUQIUBUDUANKUODA。

RANERDAO2019NIAN,ZAIZHENGGEGUOJIMAOYIHUANJINGDONGDANG、ZHONGDUANSHICHANGQUEFABAODIAN、5GSHICHANGRENGWEIQIDONGDENGNEIWAIYINSUDEYINGXIANGXIA,YUJIQUANQIUDEBANDAOTIXIAOSHOUEJIANGLVEWEIXIAJIANG。MEIGUOBANDAOTIXINGYEXIEHUI(SIA)DESHUJUXIANSHI,ZONGTILAIKAN,2019NIANSHANGBANNIANQUANQIUXIAOSHOUEYU2018NIANTONGQIXIANGBIXIAJIANGLE14.5%。JUTILAISHUO,6YUEQUANQIUXIAOSHOUEWEI327YIMEIYUAN,5YUEWEI330YIMEIYUAN,HUANBIXIAJIANG0.9%,YUQUNIANTONGQIDE393YIMEIYUANXIANGBIXIAJIANG16.8%。

DANZHIDEXINWEIDESHI,ZHONGGUOBANDAOTISHICHANG“FENGJINGZHEIBIANDUHAO”——ZHONGGUOBANDAOTISHICHANGHAOYUQUANQIUZHENGTIQINGKUANG。

2019久久乐免费v视频YIFANGMIAN,ZAIJICHENGDIANLUCHANYEDEXIAOSHOUESHANGKAN,ZHONGGUOBANDAOTIXINGYEZAI2019NIANDESHICHANGBIAOXIANSHI“XIANYIHOUYANG”。SHUJUXIANSHI,2019NIANQ1ZHONGGUOJICHENGDIANLUCHANYEXIAOSHOUE1274YIYUAN,HUANBIXIAJIANG10.3GE%,TONGBIZENGZHANG10.5%;2019NIAN1-6YUEZHONGGUOJICHENGDIANLUCHANYEXIAOSHOUEWEI3048.2YIYUAN,TONGBIZENGZHANG11.8%,ZENGSUBIYIJIDULVEYOUZENGZHANG。WUXINGYANGYUCE,XIABANNIANDEZONGTIXIAOSHOUEJIANGHAOYUSHANGBANNIAN。

LINGYIFANGMIAN,ZHONGGUOJINKOUJICHENGDIANLUZHANQUANQIUBIZHONGCHIXUZENGZHANG。CONG2013NIANQI,ZHONGGUOJICHENGDIANLULIANXU6NIANICJINKOUECHAO2000YIMEIYUAN,YIZHI2018NIANQUANQIUBANDAOTISHICHANGEZAI4700YIMEIYUANZUOYOU,NEIMEZHEIYIWEIZHE:2018NIANQUANQIUMEISHENGCHAN3KUAIJICHENGDIANLU,JIUYOU2KUAIYUNDAOZHONGGUO!

二、中国的分销市场格局

ZAIZHONGGUOBANDAOTICHANYEYIPAIXINXINXIANGRONGDEBEIJINGXIA,BENTUYUANQIJIANFENXIAODEJIYUHUIGENGDUO。GENJUGatner 2019NIANQ1DESHUJU,2018NIANQUANQIUDEBANDAOTIXIAOSHOUZAI4700YIMEIYUAN,QIZHONGFENXIAOSHICHANGDEXIAOSHOUEZAI1518YIMEIYUANZUOYOU。DUICIWEIYANGSHANGCHENGGUSUAN,ZHONGGUOYUANQIJIANSHICHANGDEXIAOSHOUEYINGGAISHIZAI1100YIMEIYUANZUOYOU。QIZHONG,DAILIJINGXIAOQUDAOZHANZHENGDE32%,YUANCHANGZHIGONGZHAN68%,ZHUJIANCHENGXIANYUANCHANGZHIXIAODUOYUDAILIJINGXIAOQUDAODEQUSHI。

CONGGUONEIWAIYUANQIJIANFENXIAOSHANGDEDUIBIZHONG,HENRONGYIFAXIANZHONGGUOFENXIAOSHANGDEXIANYOUDUANBAN。WUXINGYANGZHICHU:

  • 2019久久乐免费v视频DIYI,ZHONGGUOFENXIAOSHANGZHENGTIYEWUGUIMOJIAORUO,PAIMINGQIAN10DEZONGYINGSHOUGUIMOZAIQIANYIYUAN,HAIBUJIYIJIAGUOJIFENXIAOSHANG。

  • DIER,ZAIZHONGGUOSHICHANG,GUOJIFENXIAOSHANGYEWUTILIANGJIAODA,BENTUFENXIAOSHANGDESHICHANGGUIMOYOUDAITIGAO。

  • DISAN,GUOJIPAIMINGZHONGDUOJIAMULUFENXIAOSHANGRUBANG,ERGUONEIPAIMINGZHONGJIBENMEIYOUBENTUMULUFENXIAOSHANG,ZHEISHIRANGWEIYANGBEIGANYALIDEDIFANG。


CIWAI,GUOJIBANDAOTIYUANCHANGDUIYUSHICHANGQUDAODEDIAOZHENGYUELAIYUEPINFAN。

  • 2019久久乐免费v视频YIGESHIQUXIAODAILIQUAN,CONG2017NIANCYPRESSQUXIAOANFULIKAISHI,DAOJINNIANTITONGSHIQUXIAOLEANFULI、WENYE、SHIPINGSANDADAILI,ZHENGGEDAILISHANGDESHICHANGFASHENGLEJUDADIZHEN。

  • 2019久久乐免费v视频LINGYIGESHIYONGBAOXIANSHANG,YOUDEYUANCHANGKAITONGLEGUANFANGDEXIANSHANGSHANGCHENG,YOUDERUZHULETIANMAOQIJIANDIAN、ALI1688DIAN。ZHEILIANGZHONGGEXIANXIANGCIXIAOBIZHANG,ERQIEYUELAIYUEMINGXIAN。

ZUIHOU,WUXINGYANGDUIYUJINQIREYIDETIZHIXIAOMOSHI,YETICHULEZIJIDEKANFA。TAFENXIDAO:“TIDECHANPINXIANQIANG,ZHENGGEJISHULINGXIAN,TEBIESHIZAIZHONGGAODUANMONIQIJIAN,GUONEIDAILITIDAIXINGRUO;CIWAITIXIANSHANGHUABUJUYIYOU6NIAN,DIANSHANGXITONGQIANGDA,BINGTONGSHIZHANGQIKAIZHANGAOXIAODAXUESHENGJIHUA,YOUHENHAODERENCAIPEIYANGJIHUA。ZONGSHANGSUOSHU,WORENWEITIMOSHIDADUOSHUYUANCHANGWUFAXIAOFANG。”

三、小批量线上服务的机遇

2019久久乐免费v视频WEISHENMEYEJIEJUTOUDOUSHOUDAOXIANSHANGHUADEQUSHI?WUXINGYANGRENWEI,QIZHONGYOUSIDAFAZHANJIYU。

机遇一、柔性生产。2019久久乐免费v视频柔性生产指的是依靠高度柔性的计算机数控机床为主的制造设备来实现多品种、小批量的生产方式。

2019久久乐免费v视频MAYUNCENGJINGSHUOGUO:“GUOQUSANSHINIAN,FEIBIAOZHUNDEDONGXIBIANCHENGBIAOZHUNHUA,WEILAISANSHINIAN,BIAOZHUNDEDONGXIBIANCHENGFEIBIAOZHUNHUA。”ZHEISHITADUIWEILAISANSHINIANDEYIGEKANFA,ZHIDEYEJIESIKAO。WUXINGYANGZERENWEI,ROUXINGHUASHENGCHANHEGEXINGHUADINGZHISHIZHENZHENGDEWEILAI,YEHUIDAILAIDAILISHANGDEYIXIEBIANGE。

机遇二、中国智造。中国已经从传统的生产制造发展到现在的智慧制造,电子设计愈发得到重视,中国本土也有许多成熟的产业链,例如消费类电子、手机、平板等等,这些好经验都可以应用到其他的设计领域。

LINGWAI,ZHONGGUODE5GJISHUYIJINGZAISHIJIECHUYULINGXIANSHUIPING,WULIANWANGHERENGONGZHINENGYEDEDAOGAOSUFAZHAN,ZHEIXIEXINGYEDOUSHIBANDAOTIJUTOUQIAOSHOUYIDAIDE“SHICHANGLANHAI”。

机遇三、国产化。2019久久乐免费v视频吴兴阳提出,在贸易摩擦成为常态的时候,业界更应该关注本土的竞争力和供应链的安全。

2019久久乐免费v视频“CIWAI,TONGRENWUXUGUOFENJIEDUMAOYIZHANDEYINGXIANG,YINWEIGUOCHANHUAHUIRANGGUOWAIYUANCHANGGENGJINZHANGZHONGGUODESHICHANG,QINGXIANGYUGAOXIAOZIYUANYUNYINGCELVE。”TASHUO。

机遇四、本土化的供应链优势。2019久久乐免费v视频新机遇下,中国需要建立本土供应链优势——一是内外原厂授权本土目录分销商,促进由代购、真正走向本地化采购;二是本地仓储和本地物流;三是本地技术支持;四是避免关税的影响,值得提醒的是,已经进入到国内的元器件不受关税波动影响。

四、“唯样模式”的四个做法

DUIYUZHEIXIEJIYU,BENTUFENXIAOSHANGSHIRUHEYINGDUI、SHIXIANWANDAOCHAOCHENI?WUXINGYANGFENXIANGLE“WEIYANGMOSHI”DESIDAYOUSHI。

1.原厂授权代理,是唯样的硬核基础

WEIYANGSHANGCHENGDEHEXINSHIDAILISHOUQUAN+XIANHUOCANGCHU,WEIYANGDEYUANQIJIANQUANLAIZIYUANCHANGSHOUQUANDEDAILI,MIANDUIDESHIZHONGXIAOWEIQIYE、GAOXIAOJICHUANGKE。

JUJIESHAO,WEIYANGSHANGCHENGZUOWEIKEMET、TE ConnectivityYATAIQUDIYIJIAXIANSHANGSHOUQUANJINGXIAOSHANG,YAGEO、TDK、TOREX、AVX、TAIYO YUDENDAZHONGHUADIQUDIYIJIAXIANSHANGSHOUQUANJINGXIAOSHANG,PanasonicZHONGGUOQUSHOUPIZAIXIANMULUFENXIAOSHANG,MUQIANYIQUDESHUSHIJIAQUANQIUYIXIANPINPAIDEXIAOSHOUDAILIQUAN。

2.自营库存与智能化仓储:未来智能化仓库的蓝图

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CIWAI,WEIYANGZHENGZAIJIANSHEZONGJIANZHUMIANJICHAOGUO150,000㎡DESANQICANGKU,JIANCHENGHOUJIANGSHIZHONGGUOZUIDADEYUANQIJIANZHINENGHUAZONGHEXINXIWULIUZHONGXIN。

3.重金打造FAE团队,加速本土电子工程师的设计支持

WEIYANGZHONGDIANTOURUFAETUANDUI,RANGGONGCHENGSHIHEFAEZHIJIEDUIJIEDAOYUANCHANG,JIASUBENTUDIANZIGONGCHENGSHIDESHEJIZHICHI。CIWAI,WEIYANGDEJISHUTUANDUIHAIHUIDIYISHIJIANTUISONGYUANCHANGDEZUIXINCHANPIN,BIMIANCHUXIANLIANGCHANSHIWULIAOTINGCHANDEFENGXIAN。

4.高校合作,鼓励创新

JINQIWEIYANGKAIZHANLEFENGFUDEGAOXIAOHEZUO,LIRUQUNIANZANZHULEDI13JIEQUANGUODAXUESHENGZHINENGQICHEJINGSAIDEZONGJUESAI;JINNIANXIESHOUTELIANJIEWEILAIDEDAPENGCHEQUANGUOGAOXIAOXUNZHAN,QULE14GECHENGSHI;SHANGZHOUHAICANJIALEGUILINDIANZIDAXUEDEZHIHUICHENGSHIYINGYONGKAIFADASAI。 

ZUIHOU,WUXINGYANGZONGJIEDAO:“ZHANWANGWEILAI,YUANQIJIANDIANSHANGDEQUSHIBUKENIZHUAN。WEIYANGSHANGCHENGJIANGJIXUYISHOUQUANDAILI、XIAOPILIANGMULUFENXIAOHEBENDIZHINENGCANGCHU、ZHUANYEJISHUZHICHIZHEISIDAYOUSHI,YUZHONGGUODEZHIHUIGONGYINGLIANHEZHINENGCHUANGZAOXIANGPIPEI,ZHILIYUZHONGGUOYUANQIJIANXIANSHANGSHOUQUANDIANSHANGKAITUOZHEHEYINLINGZHE!”


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